Apptix Management Change

Herndon, VA and Oslo, Norway - August 7, 2014 - 
Apptix® (OSE: APP), the premier provider of hosted 
business communication, collaboration, and IT 
solutions, today announced that David Ehrhardt has 
stepped down as President & Chief Executive Officer. 
Mr. Ehrhardt has served as Apptix's CEO since 
December of 2007, leading the Company's efforts to 
expand its user base, improve service excellence, and 
achieve positive cash flow and net income 
profitability.

"We are very appreciative of Dave's efforts and 
leadership over the past seven years," said Johan 
Lindquist, Apptix's Chairman of the Board. "He guided 
us through a very challenging period of time and has 
positioned the Company very well as we enter the 
growth phase of our corporate development."

Mr. Lindquist will serve as the interim CEO as the 
Company seeks Mr. Ehrhardt's replacement. His primary 
responsibility will be working with the management 
team as chief strategist for Apptix.   

Christopher E. Mack, Apptix's Chief Financial 
Officer, has been appointed President & Chief 
Operating Officer and will be responsible for day-to-
day corporate operations. Mr. Mack has been with 
Apptix since 2008 and was instrumental in the 
financial and operational turnaround of the 
business.  Under Mr. Mack's financial leadership, the 
Company has built an efficient and scalable business 
model to support Apptix's future growth plans.

The Company's growth plans entail leveraging and 
expanding its capabilities and experience delivering 
public, private, and hybrid cloud services to its 
existing base of half a million users under contract. 
The growth potential in the market lies amongst a 
combination of these three cloud service offerings. A 
proven public cloud leader, Apptix is also one of the 
few service providers with the knowledge and 
expertise to be able to deliver a private and/or 
hybrid cloud offering in a secure and customizable 
environment. The Company will continue to leverage 
its channel distribution model, but will augment this 
with a direct sales presence primarily focused on 
private/hybrid service offerings.

"We are pleased with the user growth delivered over 
the past few years through our Channel First 
distribution model," said Mr. Lindquist. "However, we 
now need to experience a corresponding growth in top-
line revenue. Fortunately, we have a strong business 
and solid foundation to build upon. Moving forward, 
we see significant market opportunities within all 
three cloud environments - public, private, and 
hybrid. Working closely with our customers and 
prospects, Apptix will provide and manage the 
offerings, services, and customized solutions in the 
cloud environment that best meet their needs to drive 
the revenue growth we are seeking." 

About Apptix 
Apptix (OSE: APP) is the premier provider of hosted 
business communication, collaboration, and IT 
solutions to business of all sizes - from SOHO to 
Fortune 500 - and blue chip channel partners.  Apptix 
is a Cloud services pioneer with over 520,000 users 
under contract around the world. Apptix's 
comprehensive portfolio of Cloud solutions includes 
Microsoft Exchange email, VoIP, Microsoft SharePoint, 
Microsoft Lync, Servers on Demand, and Enterprise 
Backup. Services are delivered over a highly reliable 
network leveraging best-in-class technology, housed 
in SSAE 16-compliant datacenters, and backed by U.S.-
based 24/7 support. For more information, visit 
www.apptix.com.

For further information:
Johan Lindqvist: +46 733 55 09 35. 
Email: johan.lindqvist@windchange.se
Chris Mach: +1 703 890 2800
Email: chris.mack@aptix.com

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